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MICA Advanced Certificate in Digital Marketing and Communication: https://www.upgrad.com/digital-marketing-and-communication-pgc-mica/?utm_sourceOSOCIAL&utm_mediumOYT&utm_campaignIND_CMT_WEB_OSOCIAL_OYT_ALL_DV_ALL_NaguksC9byI_Description_ALL_ALL
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Thinking about getting into YouTube advertising but don't know where to start? Look no further! In this YouTube ads tutorial, our expert will walk you through a comprehensive step-by-step guide on how to create your first YouTube ad in 2024.
You'll also learn how to set up a new campaign from start to finish, including choosing appropriate campaign types, budget and dates, ad formats, audiences and bids, and examples. Whether you're a beginner or looking to improve your skills, this tutorial has everything you need.
In this YouTube Ads tutorial, you will learn:
* Set up your ad account: Start by creating and configuring your Google Ads account.
* Creating advertising campaigns: Learn how to set campaign goals, budgets, and targeting options.
* Ad formats: Discover different YouTube ad formats, including skippable and non-skippable ads, bumper ads, and display ads.
* Video Creation: Get tips on producing engaging video content that grabs attention and inspires action.
* Optimization tips: Discover best practices to optimize your ads for maximum reach and performance.
By the end of this YouTube advertising tutorial, you will be able to create, manage and optimize YouTube ads that effectively promote your brand and get results. Watch it now and improve your digital marketing strategy with powerful YouTube advertising techniques!
Ready to take your YouTube advertising to the next level? Follow our tutorial!
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Topics covered in this YouTube Ads tutorial:
0:05 – Introduction
0:52 – Overview of the session
1:28 – How to create a YouTube ad campaign? [Step by step]
2:03 – How to choose the campaign objective
2:31 – Campaign types and subtypes with example
10:26 – Understanding different types of ad formats
25:41 – Questions and answers about types of ad formats
30:14 – How to choose budget and dates, network, location and languages
35:12 – Additional settings
36:43 – Frequency limitation and advertising plan
41:57 – How to create an audience with example
48:26 – Where the ads are created
50:02 – How to set a bid for an ad group
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