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Full blog post: https://www.derek-lieu.com/blog/2019/1/19/no-logo
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The short version:
Most game studios and even many publishers do not have a high level of brand recognition, so their logos do not excite the audience.
I only show logos on screen for a few seconds AFTER the trailer starts showing gameplay footage. Studios and publishers with high name recognition like Naughty Dog, Supergiant Games, Devolver Digital, and Annapurna Interactive can legitimately do this, as they have years of successful releases and a good fan base.
The decision is ultimately yours, but before you put a logo at the beginning of your trailer (especially if it's more than a few seconds long), consider if anyone is REALLY going to be excited when they see it. If not, I'd leave it out and make the trailer more enjoyable for the audience to watch.
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Video chapter
00:00 – Introduction
00:35 – Why it’s bad to start with logos
01:02 – How I embed logos
01:27 – Build brand awareness
02:07 – Logo usage for well-known brands
02:32 – Naughty dog
03:15 – Reveal of The Last of Us Part II
03:57 – More examples of successful logo reveals
05:08 – Devolver Digital
05:33 – Annapurna Interactive
05:43 – Final thoughts
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ABOUT ME
Hi, I'm Derek Lieu and I'm a game trailer editor! I started my career in the movie trailer industry as an editorial assistant at a publishing company that produced trailers for the following films: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.
For many years I worked as an editor and started out making fan trailers for games, eventually landing jobs at game trailer houses in Los Angeles, working on games like Mortal Kombat X, Shadow of Mordor, and many LEGO games. Separately, I've helped make trailers for games like Half-Life: Alyx, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, and BattleBlock Theater.
I use this channel to teach people the art of trailer making through video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both professionally and personally, so I have A LOT to say about them.
#Gametrailer #IndieGametrailer #Trailer editing
Website: http://www.derek-lieu.com
Twitter: http://www.twitter.com/derek_lieu
Instagram of the cats: http://www.instagram.com/uniandebi
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