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Today we delve into the fascinating world of direct mail and uncover the psychological tricks that make it so effective.
Have you ever wondered why some mail pieces grab your attention while others end up as paper airplanes? Join us on a journey through the psychological principles that make direct mail so effective. From the irresistible appeal of physical mail pieces to the emotional triggers that inspire action, we have all the juicy details you need to optimize your marketing!
Whether you're a marketing professional or just starting out, this video is your ticket to mastering direct mail psychology.
Resources:
• 32 free advertising tips for your small, large or local business: https://clickhubspot.com/w1h
• The Ultimate Guide to Advertising in 2024: https://clickhubspot.com/b07
• Instagram Marketing for Small Business: The Complete Guide: https://clickhubspot.com/cfq
Video chapter:
• 0:00 Introduction to Direct Mail and its resurrection
• 0:45 Statistics on the decline in digital advertising spending and the rise of direct mail
• 2:25 Why Direct Mail is Effective: Explained for Generation Z Audiences
• 3:38 The Science Behind Direct Mail: How It Affects the Brain
• 6:18 Disadvantages of direct mail and how to avoid them
• 8:07 Why Direct Mail is back and why now
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