Generation Z is the most involved in loyalty programs, with 67% showing high engagement. This generation values the rewards and benefits these programs offer, which help them keep up with today's consumer culture.

This is a golden opportunity for loyalty program managers. Understanding and catering to the needs of Generation Z can lead to greater engagement and brand loyalty.

This episode is also available in audio format on our podcast “Let's Talk Loyalty”.

This year Let's Talk Loyalty is travelling to the Australian Loyalty Association's annual conference.

One of the presentations we are looking forward to is the *2024 Loyalty Insights Report* that the Australian Loyalty Association recently launched in partnership with Power Retail, which positions itself as Australia's premier news and content hub for online retail professionals.

This is the second Loyalty Insights Report from the Australian Loyalty Association. This version focuses exclusively on retail and is designed to help retailers understand their customers' needs and wants and provide guidance on how to improve their loyalty program experiences.

It provides an unbiased insight into consumer views on retail loyalty programs in the Australian market and is considered the most comprehensive and comprehensive report of its kind in Australia.

Our guest to share some of the key findings from the report is Sarah Richardson, CEO of the Australian Loyalty Association.

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