Imagine this scenario: You put your heart and soul into developing what you think is the perfect game. You've created a unique gaming experience, brought it to market, and are spending money on UA. But players just aren't coming and staying at the rate you want. Does this sound familiar?

Game development is part science, part art, and Skillz certainly doesn't claim to have found the secret recipe for a successful game. However, there are game characteristics that correlate with strong engagement, retention, and game monetization.

In the second webinar of a two-part series, listen to Evan James, Head of Product Marketing at Skillz, learn why competition is so important to producing a highly profitable game.

Highlights include:

Why fair play and competition are key elements for the success of a game
Characteristic analysis of the highest-grossing games
Advantages and disadvantages of different monetization methods
The relationship between engagement and retention to game monetization

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