Why a brand's DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne

Why a brand's DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne

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Why a brand's DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
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Want to strengthen your corporate brand? The answer could be brand DNA. Vincent Perriard shows us the importance of brand DNA. Listen to his tips for marketers to improve any company's brand strategy.

Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne; EHL October 2016
www.ehl.edu

Vincent Perriard is a co-founder and board member of HYT and has held key marketing and management positions in the watch industry. In addition, Vincent founded a company specializing in brand strategy several years ago. With his many years of experience, no one is better placed to talk to us about the origins of a brand strategy.
He will demonstrate the importance of a brand’s DNA within its brand strategy.

This talk was delivered at a TEDx event that used the TED conference format but was independently organized by a local community. For more information, visit http://ted.com/tedx

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