Why should you focus on customer retention rate rather than churn rate?

In this clip from the third video of Resilience: An eLearning Series for Ecommerce Brands in 2021, Allison dives into the formulas behind customer retention and churn rate.

You'll learn why brands should focus on customer retention, not churn. Allison also shares her thoughts on why it's not realistic for brands to expect a 0% churn rate.

You can watch the remaining customer loyalty clips in part 3 of our eLearning series in our playlist here: https://youtube.com/playlist?listPL5tac-01YCgo-jyUbJ5F39ZtLjz4ebfO2

Or visit https://www.ambitiondata.com/resilience/ to view the complete eLearning series.

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