The triple bottom line, which I discussed in a previous video, suggests that companies focus on profits, people and the planet. So what is corporate social responsibility to our society (our people)?

Watching this video is worth 1 CPD point towards management courses*.
For further details see below.

Corporate Social Responsibility (CSR)
This video is part of course module 6.2
Programme 6: Management within organisations
Course 2: Corporate Social Responsibility

More videos describing Corporate Social Responsibility:
What is Corporate Social Responsibility (CSR)?
https://youtu.be/ONgWaJJk20M
What is the triple bottom line?
https://youtu.be/82nTJEdPmbs
How is CSR reflected in laws and standards?
https://youtu.be/Pdhjc2t5WdM
CSR: Who are the stakeholders of an organization?
https://youtu.be/mRqsqezbgGk
What environmental responsibility does an organization have within the framework of CSR?
https://youtu.be/EjkF3LBWPI0
What ethical responsibilities does an organization have within the framework of CSR?
https://youtu.be/n2qJDIcaotI

Class notes
Philanthropic responsibility refers to how a company uses its resources and invests a portion of its profits to make the world a better place and benefit society. Examples include:

– Employee volunteer work
– Supporting employees in donating time and money to charitable causes
– Donations for charities, good causes and relief efforts
– Sponsorship and fundraising
– Support for art, sports, education and cultural institutions
– Provision of goods or materials for community projects
– Community involvement, sports and wellbeing initiatives
– Investments in municipal infrastructure
– Alleviating poverty

RECOMMENDED EXERCISE
1. What contribution could your organisation make to society? (3 MC CPD points)

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RECOMMENDED READING
There are many books that deal with CSR. I recommend these:
Corporate Social Responsibility: A very brief introduction
https://geni.us/oCWl1m
Cannibals with forks: The triple success story of the 21st century economy
https://geni.us/Lyr1bRP
Strategic Management: A Stakeholder Approach: R. Freeman
https://geni.us/XzYlz
The stakeholder strategy: Benefiting from collaborative business relationships
https://geni.us/bPI5
Corporate Social Responsibility: How to do the best for your company and your cause
https://geni.us/UCLsj
Corporation Be Good! The history of corporate social responsibility
https://geni.us/a97O

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CHAPTER MARKERS
00:00 – What are the triple bottom line responsibilities to society?
00:26 – Corporate Philanthropy
00:53 – How organizations can practice corporate philanthropy
01:03 – Volunteering
01:47 – Financial support
02:52 – Community Engagement
03:14 – Commercial decisions
03:26 – Making amends

#ManagementCourses #CSR #CorporateSocialResponsibility

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