Here I learn everything about creating a short advertising video, have done it, questioned it and learned ️

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ADVERTISEMENTS mentioned in the video

An ad for a healthcare company:
https://youtu.be/REcZopXwOXo

An advert for Metro Trains Melbourne:
https://youtu.be/IJNR2EpS0jw

I teach 3D motion design on Patreon:
http://www.patreon.com/figandlight

My lighting online course:
https://www.figandlight.com/lighting-course

INSTAGRAM:
https://www.instagram.com/figandlight

0:00 – Introduction
0:38 – /“There can be no competition because…/”
1:38 – The goal of every product video or commercial
2:11 – What exactly makes a great product video?
3:47 – 4 Common Characteristics of a Catchy Commercial
5:41 – How to tell a relatable story in 30 seconds
8:45 – Pace
13:01 – The final edit
13:35 – Comparison with the first version
14:07 – If you take anything away from this video…

Tools I usually use:
Sawhorses: (Amazon) https://geni.us/n3Bz
White Plexiglass: (Amazon) https://geni.us/U6TPMnW
DIY Surfaces for Food Photography: @Hijabs and Aprons
White tri-fold filler card: (Amazon) https://geni.us/pXMxxd
C-stand: (Amazon) https://geni.us/egIGW9
Camera mount adapter for C-Stand: (Amazon) https://geni.us/rojAA
Large V-Flat: (Amazon) https://geni.us/JbRQ
Diffusion Roller: (Amazon) https://geni.us/thaq
Godox Sl-60W: (Amazon) https://geni.us/BRbinR
Tripod: (Amazon) https://geni.us/wkzmA
Telephone clamp: (Amazon) https://geni.us/WfXl
Godox Stripbox: (Amazon) https://geni.us/HiqSLdI
Music I use for Youtube videos: https://bit.ly/2TEza2Y
Microphone I use for my videos: (Amazon) https://geni.us/d4Gc
Main permanent light: (Amazon) https://geni.us/Bcsf

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.