User-generated content has basically been around since the beginning of marketing. It really took shape with the advent of social media and has become an increasingly popular marketing strategy in recent years.

Hi, this is Jennifer Sargeant, digital marketing expert for local businesses. I'm the founder of Digital Sargeant, a digital marketing agency for local businesses, and Local Business Hotline, a digital marketing support for local business owners.

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PS: This entire video was made with my iPhone!

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