What is product management? What do product managers actually do? If you don't understand this role, don't worry! In this video I explain in detail what a product manager does! Check out my other videos to learn how you can become a product manager yourself!

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Other things to help you get started with PM
My LinkedIn, where I post weekly tips on networking, product management and job searching: https://www.linkedin.com/in/diegogranadosh/
A step-by-step guide to getting started in product management: https://pmdiego.substack.com/p/if-you-want-to-break-into-product
Survival guide for new PMs: https://pmdiego.substack.com/p/-survival-guide-for-new-product-managers

About me
By day, I'm a Senior Product Manager and content creator when I have a few minutes in the morning, during the day, or in the evening! I have product management experience at Microsoft in AI and machine learning and at Cisco in wireless technologies. I'm originally from Mexico City and moved to the US in 2015 to do my MBA at Duke University. I discovered product management when I started business school and since then, helping others get into this role has been my mission and passion!

Contact
Most of the help you need can be found on my website or in my newsletter, but if you need anything else, send me a message on LinkedIn: https://www.linkedin.com/in/diegogranadosh/
or to my email in the info section of my channel.
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Thanks for your visit!

Notice
This video is not sponsored. All opinions expressed are my own.

Product manager:
1. Talk to customers and solve their problems
* When ideating a new product or feature, PMs can collaborate with user research teams to interview customers or conduct surveys to test a hypothesis or even discover trends and areas of potential.
* As we develop these features and products, product managers talk to users to test designs and features and get feedback.
* After these new products and features are launched, PMs will continue to engage with their customers and users to gather feedback and continue the cycle of product improvement.
* Internally, product managers are the voice of the customer for their team and are expected to make decisions that benefit users.

2. Are the best storytellers and influence others:
* Product Managers are the storytellers in the group. From the smallest details to the big picture, Product Managers create artifacts, documents, presentations, tasks, and stories to ensure that every stakeholder understands: /"What/" product or feature is being built, /"Why/" we are building it, and /"When/" it will be delivered.
* Product managers also speak many business languages. We constantly need to communicate with all sorts of disciplines in different ways: a functional description for development with all the technical details, a business plan for the executive team, a product description document for marketing, a COGS analysis for finance, or even an email to the sales team offering help in solving a customer's concerns.

3. Business, metrics and OKRs (objectives and key results):
* Product management is, at its core, a business function.
* Your job as a PM of a feature or product is to understand and define the business around it.
* Product managers understand the value their features bring to their customers and ensure their products align with the company's strategy. We also conduct market research and analyze our competitors to determine how best to protect our market or grow our customer base.

4. Create roadmaps and set priorities:
* Creating a roadmap and backlog is more than just adding tasks to a list and launching a feature. PMs collaborate with engineering, design, UX, data science, and other teams to create a comprehensive list of features, stories, and tasks that will take the team from idea to launching their feature.
* Backlog prioritization is not just about shipping the feature or product faster. Product managers need to balance multiple priorities that impact the backlog. These priorities can be customer requests that bring quick wins to the business, catching up on technical debt, short-term and long-term projects, bug fixes, and tasks to make progress on the feature.

5. PMs lead their team to success instead of bossing them around:
* Product managers are there to help their team succeed, answer questions, provide clarity throughout the project, and gain team buy-in on new features and products.

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