It's the job of a digital marketer to understand the customer, target them intelligently, and optimize the impact of each campaign. We've broken down the omnichannel marketing strategy into three main steps to help you deliver a coherent customer journey to your target market. For more information, visit: http://trailhead.salesforce.com/career-path/marketing

This video is part of a series of four animated videos designed to help marketers understand key marketing personas. We'll learn about the digital marketer, the digital advertiser, the B2B marketer, and the analytics marketer.

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