What is more important in a licensing agreement than your royalty rate?

What is more important in a licensing agreement than your royalty rate?

HomeLicensing BasicsWhat is more important in a licensing agreement than your royalty rate?
What is more important in a licensing agreement than your royalty rate?
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Is the highest royalty rate really the most important thing to worry about when it comes time to sign your licensing agreement? Everyone is always looking to get the 10% royalty rate for licensing their new product innovation, but if you overlook this other very important factor, you could end up with a high royalty rate but a low royalty check. I'm going to talk about something that's more important than a high royalty rate. If you'd like to learn more about how to license your product ideas, I encourage you to sign up for my free webinar at www.licensingbasics.com.

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