Brands define us as individuals at every stage of life. Even as children, they create new worlds and allow us to imagine and escape from them.

As we grow, they create a sense of identity and belonging: from a favorite team, band or TV show to the food brands we buy or the car we drive, brands build trust, recognition and generate strong emotions. Licensing Expo is the only global event where you can harness the power of fandom and meet all of these brands under one roof for your next product range.

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