In the past, trade shows had a bad reputation. People perceived them as endless booths with folding tables, low-quality swag, desperate salespeople, and awkward promotions. That may have been true once, but trade shows are now ostentatious events where companies spend significant resources to impress visitors. Some of the shows that take place today feature exclusive private parties, impressive multimedia booths, and performances by famous musicians. As a leading trade show display and booth rental provider, Tianyu Exhibits offers excellent exhibition rentals that look like custom-built booths without the cost of ownership.
Despite all the excitement, the main point of a trade show is to do business. Companies organize trade shows to close deals, generate new sales leads, and connect directly with others in their niche. These industry gatherings offer companies a unique opportunity to create a compelling, personal sales tone that will stay in the minds of potential customers for a few months.
The article contains the following:
What is trade fair marketing?
Who can use trade fair marketing?
What kind of exhibition stand does Tianyu offer?
What is trade fair marketing?
Typically, a trade show is held in a large theater or convention center and includes participants from all areas of the industry in question. For example, a trade show for the clothing industry will have companies that sell fabrics, others that deal with machinery, and also those that sell clothing directly to consumers.
Trade shows provide great marketing opportunities because they are where large numbers of potential customers gather. They provide companies with the opportunity to connect with customers who are most interested in what the company has to offer. Most companies set up booths that feature knowledgeable sales representatives, promotional materials, printed signs and video displays to showcase the company's benefits and attractiveness. Representatives hold contests, give demonstrations, give speeches and conduct other promotions to attract the attention of trade show attendees.
There is one major disadvantage to trade show marketing: the time and money involved. Companies have to plan for months and spend enormous amounts of money to prepare for a trade show that only lasts three to four days. If a company makes a mistake, there is no way to correct it once the trade show has started. A trade show gives a company a chance to get it right.
Who can use trade fair marketing?
From the hospitality industry to video game manufacturers, everyone regularly hosts trade shows. Some of the fairs are aimed at potential business customers, while others are aimed at individual consumers. The number of visitors depends mainly on the attractiveness of the products presented.
Because the size of a trade show reflects the size of the entire industry, it provides numerous opportunities for both small and large companies to promote themselves. For example, at a trade show for drinks manufacturers, a smaller drinks manufacturer's booth might be located next to that of a multinational company like Coca Cola. A trade show creates a level playing field by providing every marketer who has the opportunity to participate. The small drinks manufacturer cannot compete with Coca Cola through TV marketing, but both companies have an equal chance of connecting with potential customers at the trade show.
In summary, a company's participation in a trade fair has been successful if it returns from the fair with a list of contacts, media mentions, orders or potential customers.

What kind of exhibition stand does Tianyu offer?
Tianyu Exhibition Equipment & Materials is a professional comprehensive company specializing in the research and development, production and sales of exhibition equipment. As a professional exhibition construction and display company, Tianyu Display adheres to constant innovation and produces various exhibition and display equipment with originality and outstanding performance.
Tianyu See below
 High performance cabin
 Exhibition stand design
 Lightbox
 Tension fabric display
 Timber frame cabin
 Pop-up stand
 LED floor
 portable counter
 LED screen
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