The voice of the customer plays an important role in today's competitive markets. In fact, it is common for customers to voluntarily rate products and experiences.

This source of information is rich in insights, but it comes in different forms and is often unstructured, making it difficult to interpret at scale.

In this video, I explain the difference between the most common types of customer feedback and the 5 reasons why it might be necessary for your business.

Please let me know what you think by leaving a comment on this video.

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Ricardo

#ConsumerCentric #ConsumerFeedback #Consumer Centricity

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