What is brand building?

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It's very easy to make simple ideas too complicated…

One such example is brand building.

For all processes, models, frameworks and terminologies in the entire branding and marketing world…

It comes down to this.

– Understand your audience
– Define your unique value to them
– Communicate this message consistently
– Keep the promise of your message
– Do it again
– And again
– And again…

If your uniqueness is actually valuable and you keep your promise…

Just add consistency and watch your brand grow.

That's it.

Let me know what you think.

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