What I learned from building online communities for Airbnb, Etsy, Google and more – Adam Howell

What I learned from building online communities for Airbnb, Etsy, Google and more – Adam Howell

HomeMicroConfWhat I learned from building online communities for Airbnb, Etsy, Google and more – Adam Howell
What I learned from building online communities for Airbnb, Etsy, Google and more – Adam Howell
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Online communities have seen a huge resurgence as businesses and individuals reassess their reliance on social media following the endless consumer privacy revelations of the past few years. Community startup Spectrum was recently acquired by Github, private communities on platforms like Slack, Discourse, and Twitch are exploding, and community sites like Reddit, Hacker News, and Product Hunt are more popular than ever.

Over the last 5 years, Adam has designed and built online communities for Airbnb, Etsy, Google, AT&T, Sprint, Verizon, Ebay, Southwest, and many others. And over the last 6 months, he has been applying his knowledge to his upcoming community platform, Groupy (http://groupy.co).

Adam discusses what he's learned over years of building high-profile online communities, why you should bring your company's biggest and most engaged fans together in a community you own—not one you rent from the callous landlords of Facebook, Twitter, Instagram, Snap, and others—and how he's applying all of this to his next product.

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