Learn all about video marketing best practices with this in-depth guide. We cover everything from defining your audience to creating and distributing content. For even more in-depth information, check out: https://btbl.co/video-marketing

00:00 Introduction to video marketing
00:28 What is video marketing
01:04 Goals and objectives
02:15 Define your audience
02:40 Plan your videos
03:04 Essential tools
03:55 Why companies need videos
04:15 Popular video types
04:55 Select video topics
05:13 Create videos
06:19 Distribution
07:18 Measuring success
08:00 Where to find out more

We'll cover goal setting within the marketing funnel, defining your audience using personas, content planning using marketing calendars, the must-have tools for all marketers (hint: there are only three, but they're essential), the many different types of video and how to use them, video creation with storyboarding, scripting, and editing, distribution options, advertising channels and tricks, paid versus organic reach, and how to measure success in the end. Phew. That's a lot. We're sharing all of our video knowledge with you, so get your notepad and pencil ready.

You may be wondering why you should get involved in video marketing? Good question. Over the past decade, two major video trends have emerged. The first is a rising demand for video – YouTube alone reports that its users watch more than 1 billion hours of video on the platform every day. And the second is the falling cost of video production thanks to video producers like Biteable.

Simply put, videos work. We've known for a while that video ads perform better than static image ads in every way, but we want to know how much better and why. In a recent marketing experiment, we found that video ads get far more reach, more clicks, and cost much less per lead. Read the details of our experiment here: https://biteable.com/lab/facebook/image-vs-video-experiment/

Want to know more about Biteable?
You can find us here https://biteable.com
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#VideoMarketing #VideoMaker #SocialMediaMarketing

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