User experience (UX) and neuroscience are all the rage in the industry, but how can these disciplines specifically help a team develop a game? Some designers may think that this knowledge is not easy to apply, or even fear that it could distort the experience they want to deliver. However, UX and neuroscience (mainly cognitive psychology) work together in the service of design and can provide very concrete and easy-to-apply tips to anticipate and solve design problems, sometimes even before the testing phase. By having a general understanding of how the brain works and by following UX guidelines, designers increase the chance that their audience will experience the intended design. This talk will provide an introduction to user experience and cognitive psychology applied to video game development, illustrated with examples from various titles, including Fortnite.

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