User testing: why and how (Jakob Nielsen)
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There's no excuse not to conduct usability studies. They're quick, cheap, and very convincing. Test with representative customers using realistic tasks, and then be amazed at what you observe.
More information: https://www.nngroup.com/articles/usability-testing-101/
#UX #UXresearch #userresearch #usability #usabilitytesting
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