Usability Testing 101: Types of Usability Testing and the Benefits Maze

Usability Testing 101: Types of Usability Testing and the Benefits Maze

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Usability Testing 101: Types of Usability Testing and the Benefits Maze
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Usability testing is critical to developing an intuitive, user-centered product. Testing with real people helps you identify problems early and improve product adoption, activation, and retention.

In this video, we discuss what usability testing is, the benefits of it, the basic usability testing methods you need to know, the difference between quantitative and qualitative usability testing, and how to make sure you get valuable results every time.

Hosted by Hilary, Education Lead @ Maze, this video is part of our series on all things usability testing.

Check out the full Usability Testing Guides playlist: https://buff.ly/3xj8loM

*Resources mentioned:*
_Remote Usability Testing: A Step-by-Step Guide:_ https://youtu.be/jtqkt3HI8yI
_Beginner's Guide to Usability Testing:_ https://buff.ly/3k06jXg
_Essential methods for usability testing:_ https://buff.ly/3Ijik3p
_Guide to qualitative vs. quantitative:_ https://buff.ly/3xhZFyN

️ *Video timestamp:*
00:00 – Introduction
00:24 – What is usability testing?
01:35 – The benefits of usability testing
03:20 – Types of usability testing
03:50 – Quantitative vs. qualitative usability testing
04:05 – Quantitative usability testing
04:58 – Qualitative usability testing
06:12 – Moderated vs. unmoderated usability testing
06:26 – Moderated usability tests
07:29 – Unmoderated usability testing
08:30 – Personal usability test
09:08 – Remote usability testing
10:32 – Summary

*About Maze:*
Maze is a continuous product discovery platform that enables product teams to continuously collect and use user insights. With solutions for participant recruitment, product research, and reporting, Maze helps teams develop the habit of continuous product discovery on a platform that enables anyone to do *great* research.

Learn more ️ https://buff.ly/3lwYGYY

*Keep in touch:*
LinkedIn: https://www.linkedin.com/company/mazedesign/
Twitter: @mazedesignHQ
Instagram: @mazedesignhq

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