Unleash the potential of your brand A strategic guide to building awareness and partnerships

If you're reading this, congratulations! You're a vital part of the cannabis industry and you're getting direct insight and information to help you scale any projects you're involved in. Today's industry insight from High Chris focuses on branding and business strategies that he has felt or witnessed the impact of due to his extensive experience in various aspects of this growing industry. Not only does High Chris go into the strategic partnerships, decisions and actions in the business, but he also goes into a lot of the mindset and perspective that an entrepreneur could really use to scale in even more aspects than just the licensed cannabis industry!

If you've developed your brand and are now in the launch process, it's important to be present, but not to fully utilize all the resources you have. You need to be strategic about how much you promote to the public, and take time to fully understand and observe the current market. By taking the time to learn and familiarize yourself, you can gain a lot of insight into where you can not only benefit, but also be of use. The best partnerships happen when you both know where the other is and where they want to go! So don't hear what I'm not saying: showing up and showing off can be very beneficial, but in my experience, being very flashy and direct has never been a sustainable strategy for me.

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Want to start your own cannabis brand? For all your branding needs, Magic City Studios is the place to go: https://www.magiccitystudios.io/

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