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The brand name is called a trademark and it gives a unique sign or identity to the goods or services that a company offers to one or the other. To better protect your brand identity, it is best to register the trademark.
A trademark can be any phrase, word, design, symbol or combination of all things that identify the goods or services. This is how customers recognize your product in the market and can differentiate it from that of your competitors. The ways to acquire the ownership right of a trademark are through use of the trademark, registration law and acquiring the right from another person.
The common misconception is that having a trademark gives you the right to own a particular word or phrase and can prevent others from using it. You have the right to use the words in your goods or services, but not the words themselves.

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