Acquiring a new customer costs five to ten times more than retaining an existing one. If that's the case, customer retention needs to be as high a priority for your business as lead generation. To ensure your customers' satisfaction with your business, it's important to understand the value of customer communication. Know how to best talk to your customers, address their concerns and problems, and understand what they need before they ask. Check out today's edition of the Daily Brown Bag to learn the importance of customer retention and how you can make sure you're doing everything you can to ensure your customers' satisfaction with your business and services.

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