The 10 most important Pay-Per-Click news from August 2 to 16, 2024, commented live by Gianpaolo Lorusso, founder of ADworld Experience.
#GoogleAds: Mini guide to feed-based search ads, stop outbound customers with special offers and targeted assets, Meta and YT have agreed to target teenagers in the US?, Judge confirms monopoly in search, open source tools for server-side tracking with GTM;
#MetaAds: 2 new interesting audience exclusions, conversion value rules, incremental conversion reports, analytics tools, 2024 benchmark data for 24 industries, tracking brand lift in Google searches;
#Microsoft: Brand exclusion in PMax + further updates for August;
#TikTok & #Amazon: Agreement for ads and in-app purchases;
#Linkedin: everything about document ads.

News link: https://www.adworldexperience.it/en/top-10-ppc-news-from-august-2-to-16-2024/

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