A press release is a direct way to reach your target audience, because the people who read music blogs are actually music fans. (Shocking, right?) As long as the quality is good, you don't have to worry about missing your target audience.

Search engine optimization is the reason why someone you share a rap name with may show up higher or lower than you on Google, or Google may not recognize you at all. You're better optimized for search engines, making you easier to find on all platforms.

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