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Yet most companies focus on acquiring rather than retaining…
The reality, however, is that high turnover can cause great damage to your SaaS.
In this first video series on churn, you'll learn how to look at your churn data and the two main components responsible for keeping your users sticking around.
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00:00 Acquiring new customers costs you more than retaining existing ones
00:32 The impact of customer churn on your business
03:15 Why high fluctuation is an obstacle to growth
04:33 How can a negative churn rate occur?
06:04 Mistake 1: Tarring all customers with the same brush
07:49 Mistake 2: Focus only on churn users
08:52 What makes your users stay
10:05 What you need to remember
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