Innovation and technology are changing the way we live and work at an unprecedented pace. To remain relevant, marketers must leverage new technologies to address changing consumer behavior, improve engagement and create data-driven impact.

In this video, Andrew Stephen, Professor of Marketing at L'Oréal and Deputy Dean of Research at the Saïd Business School, University of Oxford, explains how precise targeting on programmatic advertising platforms can help you ensure your brand's message reaches the audience most likely to respond and take action.

On the Oxford Digital Marketing: Disruptive Strategy Programme, you'll discover how to harness the power of social media and learn to use new technologies and digital marketing channels effectively. Examine how consumer behaviour and media consumption have evolved and develop strategies to adapt your marketing approach.

Eight weeks, completely online.

View course:
https://www.getsmarter.com/products/oxford-digital-marketing-disruptive-strategy-programme?utm_source=organic_social&utm_medium=youtube&utm_campaign=content_pieces

Learn more about data-driven marketing with Oxford Saïd:
https://oxford-onlineprogrammes.getsmarter.com/presentations/index/oxford/

#digitalmarketing #oxfordsbs
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