Launching a product that everyone expects will completely change your business can be incredibly overwhelming, and product marketers have very few resources available to cover the tactics of this lengthy process.

Talia Moyal of WorkOS provides a comprehensive product launch guide specifically tailored to the developer audience.

This session will examine the entire launch cycle and your launch stakeholders, ensuring you are prepared for a successful Stage 1 launch every time.

Join this PMMnow session where we will cover:
The difference between releases and launches
How to classify product launches
The different introduction phases and the corresponding lead time for your services
How to communicate and manage your stakeholders
Best practices for communicating product value to developers
What happens after a start?

About the speaker
Talia Moyal is the Head of Product Marketing at WorkOS, an infrastructure software company that helps developers make their applications enterprise-ready. Prior to WorkOS, Talia was at Lightstep (acquired by ServiceNow), a software observation platform, where she started as the first product employee and eventually became the Head of Product Marketing.
Talia specializes in messaging and building products for developers, especially for pre-seed and growth-stage companies.

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