Join Nebula and take my course “Business 101 for Creators” – https://nebula.tv/business-101-for-creators

How do you get brand deals as a creative? How should you price your first spot? What can you do to increase your sponsorship rates? In this mega interview, I ask my agent, Nebula CEO Dave Wiskus, all of these questions and more.

️ Next, watch:
——–
How I make videos: My exact tools and workflow – https://www.youtube.com/watch?v1tZ5-niQtLw
I learned programming from scratch in one year. Here's how to do it. – https://www.youtube.com/watch?vNpUuuT_EzSs

️ Tools that my team and I have developed:
——–
️ Flylighter (The best way to capture articles and highlights for Notion) –
https://flylighter.com/
️ Notion Voice Notes (Speech to Text) – https://nebula.tv/videos/thomasfrankexplains-how-to-take-perfect-notes-with-your-voice-easy-setup
Ultimate Brain (My all-in-one second brain for Notion) – https://thomasjfrank.com/brain/
Creator's Companion (The best Notion template for developers) – https://thomasjfrank.com/creators-companion/
10 Steps to Great Grades (my free book) – https://collegeinfogeek.com/get-better-grades/

People you should follow:
———
Dave: https://twitter.com/dwiskus
Rene Ritchie (current YouTube Creator Liaison): https://twitter.com/YouTubeLiaison
Todd Beaupré (the guy who runs the YouTube algorithm): https://twitter.com/hitsman

Contact Me:
——–
Twitter https://www.twitter.com/tomfrankly
Instagram http://www.instagram.com/tomfrankly
Notion Tutorials @ThomasFrankExplains
Music @ThomasFrankMusic

Time stamp:
——–
00:00 – Introduction
03:34 – The conversation begins
05:44 – The relationship between views and sponsorship rates
09:10 – /"Logical Next Step/" Sponsors
11:55 – Maintaining the integrity of your content
17:33 – Dave's story as CEO and creator
19:53 – When can you start working with brands?
23:54 – What YouTube Studio metrics should a creator track?
28:24 – Broad appeal vs. content-specific sponsors
32:34 – Channel trends: Growing channels vs. stagnating channels
38:45 – Why your audience is constantly changing
41:49 – The best metric: views from subscribers
43:13 – Why did Thomas' rate remain constant for years?
49:45 – If you can't set the price perfectly, you're setting a price that's too low
53:58 – Pricing from the brand perspective
55:35 – CPA/KPI definitions
1:02:50 – Other factors that are important for brands
1:06:39 – Is brand association important?
01:09:44 – Don't place ads at the beginning of your video
01:10:29 – Don't let sponsors use your video for their ads
01:13:30 – Should you ever allow brands to use your image?
01:16:32 – Agencies and /"Magnet Creators/"
01:28:13 – Pitfalls of YouTube managers
01:31:58 – Thomas' rules about who he works with
01:46:05 – How an MCN can take advantage of you
01:47:58 – Nebula and content ownership
01:48:44 – Criteria for evaluating an agency
02:02:11 – How to get performance data from brands
02:09:40 – Brand deals must be a win-win-win situation
02:21:32 – Expand your network
02:23:50 – What to ask an agency when they offer you a pitch
02:26:12 – Should agencies publish their entire schedules?
02:28:04 – Agencies should advocate for you
02:32:33 – How to price your first spot
02:38:16 – Should Patreon be a springboard for brand deals?
02:41:00 – Using Affiliate Marketing to Get Performance Data
02:50:39 – Thomas' relationship with Skillshare
03:00:05 – CPM or CPA – which is more important?
03:01:00 – Should I give my analytics to a brand?
03:01:43 – How should you be paid?
03:03:12 – Pre-roll, mid-roll or end-roll?
03:04:51 – How many revisions should you make to your ad?
03:07:30 – Should you set time limits on how long ads can be displayed?
03:08:22 – How do you earn more money with your sponsorships?
03:09:37 – What mistakes do creators often make?
03:17:50 – Where you can follow Dave
03:18:34 – Business 101 for creatives

Business:
——–
Please contact my agent at [email protected]

Additional comments:
——–
I am fortunate to work with amazing sponsors who support my work, so I do not use Patreon or other crowdfunding services, but if you would like to support a good cause, please consider donating to help more children have access to a quality education: https://fundraise.pencilsofpromise.org/fundraiser/1489730

Some links in my description are affiliate links and I may receive a commission if you make a purchase through them (at no extra cost to you and often with special discounts!).

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.