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Guest: Tara Walpert Levy, WP of Agency and Brand Solutions at Google and YouTube and board member at Bloomin' Brands
Whether you're a small company with just one product or a conglomerate with multiple brand names and product divisions, your brand(s) are still a critical part of your overall strategy and performance. But how often is brand development and protection on the board's agenda? We suspect not often enough.
To explore the board's role in corporate brands a little more closely, we invited Tara Walpert Levy to discuss this challenge alongside moderator TK Kerstetter. Levy, who is also vice president of agency and brand solutions at Google and YouTube, outlines three steps the board can take to better understand, manage and protect its brand(s).
Levy also shares her perspective as a “next generation” director and member of the Next Gen Board Leaders community. What unique perspective can next generation directors bring to the boardroom regarding culture oversight and reputation management?
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