True loyalty means sticking with someone or something regardless of the circumstances. When customers are loyal to your brand, it means they are willing to forgo the competition to keep coming back to your brand for repeat purchases or experiences – even despite the incentives offered by other brands.

It goes without saying that creating a sense of loyalty to your brand in customers is essential to success, especially in the world of luxury. So today we're going to discuss the psychology behind brand loyalty. What triggers and maintains this sense of loyalty, and what can luxury brands gain from this knowledge?

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https://www.lux.ac/lux

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