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Do you remember what "a product" is? — A product is a means of creating value. It has clear boundaries, known stakeholders, and clearly defined users or customers. A product can be a service, a physical product, or something more abstract.
Who is responsible for making sure this product is good, useful, valuable and successful? – the Product Owner. Developers are the people on the Scrum Team who are dedicated to developing all aspects of the product. But the person responsible for maximizing the product value that results from the work of the Scrum Team is – the Product Owner. This brings us to the first responsibility in the Scrum Team – the Product Owner. The important point here is that – it is NOT the "amount of work" that is maximized, NOT the number of product features created, but the "value delivered".
All tasks required to create, develop and improve the product are collected in the Product Backlog. But these tasks are NOT simply placed there. They are organized and are gradually refined. This brings us to the first Scrum artifact – the Product Backlog.
the Product Backlog – is an evolving, ordered list of what is needed to improve the product. Its elements are called Product Backlog Items.
{2013} The Product Backlog lists all the features, functions, requirements, improvements, and bug fixes that represent the changes to be made to the product in the future. It is the single source of work performed by the Scrum Team.
So the Product Owner maximizes the value of the product that results from the work of the Scrum Team. How does the Product Owner maximize value? – By effectively managing the Product Backlog. This person is responsible for this. This means that the Product Owner:
1. Develops the current goal of the product – the product goal;
2. Creates and organizes Product Backlog items; and
3. Ensure that all of these elements – the Product Backlog, the Product Goal and the Product Backlog Items – are clearly communicated, transparent, visible and understood.
Product Owners can perform the above tasks themselves or delegate responsibility to others. However, the responsibility remains with the Product Owner.
But they are not alone – ScrumMasters help product owners develop techniques for effective product backlog management, and they help their Scrum Teams understand the need for clear and concise product backlog items.
The Product Owner’s decisions are visible – transparent: in the content of the Product Backlog, its elements and their order, as well as through the inspectable increment at the Sprint Review.
For product owners to be successful, the entire organization must RESPECT their decisions. Otherwise, they are no longer “the owners of the products” but rather become “the owners of the teams’ backlogs.”
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