The use cases of NFTs have evolved beyond digital artwork and now include applications such as pre-purchase tokens that create a strong secondary market among consumers, or as a strategy to unlock benefits that help build community and create a stronger brand ecosystem.

Highsnobiety co-founder Jeff Carvalho, Matt Powell, senior industry advisor at The NPD Group, and Coinbase product manager Ejaaz Ahamadeen discuss the place of NFTs in the fashion industry, their practical possibilities, and consumer readiness.

This lecture from the BoF Professional Summit /"New Frontiers in Technology and Fashion/

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