The hardest part about calculating the churn rate

The hardest part about calculating the churn rate

HomeIlya Dmitruk - Eleken SaaS Design AgencyThe hardest part about calculating the churn rate
The hardest part about calculating the churn rate
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The most difficult part of calculating churn rate is basing it on annual or monthly churn rate numbers.
Let’s look at what the differences are.

Let's say a startup has 1,000 customers. An annual churn rate of 5% means 50 customers are lost in a year. That's not so dramatic, is it?
This loss can easily be made up for by new customers.

But what happens when the monthly churn rate is 5%?
Our startup will lose 460 customers in a year because monthly customer churn accumulates over time, reducing the number of customers by 5% every month.

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