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️️️ #mobilemarketing #useracquisition #performancemarketing ️️️

With all the upcoming changes in performance marketing (automation, machine learning, elimination of IDFA, etc.), the question is, how do marketers need to change to stay competitive?
Will the role give priority to brands, data or products?

Speaker:
– Conrad McGee-Stocks, Growth Director at Uken Games: https://www.linkedin.com/in/conrad-mcgee-stocks-8ba812a4/
– Nebo Radovic, Head of User Acquisition at Zynga: https://www.linkedin.com/in/nebojsaradovic/
– Brian Sapp, SVP of UA & Ads, Jam City: https://www.linkedin.com/in/briansapp/

Host:
– Joseph Kim, CEO of LILA Games: https://www.linkedin.com/in/jokim/

OVERVIEW:
0:00 Introduction
1:01 3 key issues impacting UA
8:51 How the UA role is shifting: Nebo's /"/" model
15:02 AppAnnie's GameIQ
16:08 Who should lead marketing?
23:11 Reply to Doom & Gloom
26:48 Questions and Answers – UA Automation
29:59 Questions and answers – direct business
32:00 Questions and Answers – Learning Scale
34:18 Questions and answers – How difficult is UA to learn?
35:26 Questions and answers – Product as UA lead?

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