Advertising is entering a new era: online advertising is on the rise and is taking up more and more advertising budgets. Data has become the new advertising gold and is changing processes and targeting, alongside ad tech. New advertising heavyweights have emerged while long-established players are losing importance. This change is structural and is expected to continue. What will advertising look like in 2030? We have developed four plausible future scenarios for the global advertising market and show how today's market participants can adapt to the many changes. Learn more about the future of advertising:

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