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In this clip from the fourth video, “Resilience: An eLearning Series for Ecommerce Brands in 2021,” Allison explains why customer loyalty is different from brand loyalty.
While customer loyalty is transactional, brand loyalty does not require purchases. However, brand loyalty is often used as an indicator of future transactional customer loyalty. Watch the video to learn more about it.
Watch the rest of the clips on “Turning Customer Retention into Loyalty” in Part 4 of our eLearning series in our playlist here: https://youtube.com/playlist?listPL5tac-01YCgqxgN5Q3H6rKhlI9qnizCMD
Or visit https://www.ambitiondata.com/resilience/ to view the complete eLearning series.
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