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1 What is pay-per-click advertising (PPC)?
2 PPC Terminology
3 Use PPC for search engines
4 Google Adwords
5 PPC for Bing
6 Use PPC for social networks
7 PPC for Facebook and Instagram
8 PPC for Twitter
9 PPC for LinkedIn
10 Summary
http://www.munro.agency/ppc/the-complete-guide-to-pay-per-click-advertising-in-2017/
PPC, or Pay Per Click, campaigns give your business a boost by advertising your services on search engines like Google and Bing. You know those links that often appear at the top of your search results that say "ad" underneath and sometimes have star ratings? Those are PPC ads, and every time someone clicks on them, the company pays a fee, hence the name "Pay Per Click." The ads you see on social networking sites are also often PPC ads, and have changed the way companies spend their advertising budgets in recent years. One benefit of PPC is that you spend as much as you want, so you can start small and grow your campaigns based on the feedback you receive.
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