Listing the amount of content is a very standardized way to create a trailer, and it's also very boring and generic.

https://www.derek-lieu.com/blog/2019/4/15/questions-to-ask-when-youre-stuck

Numbers only mean something if you know what the core experience is like. Knowing there's a lot of something doesn't matter until you know the quality of the content. Since this is the case with so many games, the trailer also sounds generic and samey.

So resist the temptation to list quantities and find more nuanced ways to talk about your game!

Video chapter

00:00 – Introduction
00:38 – Why specifying quantities in game trailers is ineffective
02:27 – When it's OK to list quantities

Left:

Restaurant photo – https://unsplash.com/@jsycra

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ABOUT ME

Hi, I'm Derek Lieu and I'm a game trailer editor! I started my career in the movie trailer industry as an editorial assistant at a publishing company that produced trailers for the following films: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.

For many years I worked as an editor and started out making fan trailers for games, eventually landing jobs at game trailer houses in Los Angeles, working on games like Mortal Kombat X, Shadow of Mordor, and many LEGO games. Separately, I've helped make trailers for games like Half-Life: Alyx, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, and BattleBlock Theater.

I use this channel to teach people the art of trailer making through video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both professionally and personally, so I have A LOT to say about them.

#Gametrailer #IndieGametrailer #Trailer editing

Website: http://www.derek-lieu.com
Twitter: http://www.twitter.com/derek_lieu
Instagram of the cats: http://www.instagram.com/uniandebi

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