“Strengthen your management skills to lead your business into the future” – Ioannis Ioannou

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How do your actions and relationships affect your ability to influence and persuade? Gillian Ku, professor of organizational behavior, identifies six interpersonal principles of how we interact with people that affect our ability to influence and persuade others.

The lecture covers:
00:00 Introduction to the 6 interpersonal principles
02:18 Reciprocity
15:05 Commitment and consistency
22:56 Escalation of engagement
24:44 Preventing bias
26:10 Can we ignore sunk costs?
29:05 What is social proof?
32:45 How do you prevent influence tactics?
38:49 What is authority?
47:35 Agents vs. Buyers
53:56 Summary

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