Check out our top 8 PPC trends for 2019 and beyond. We cover the top trends and strategies for paid search, paid advertising, pay-per-click advertising, and SEM that were popular in 2018 and will continue to grow in 2019. We're not making future predictions for PPC advertising, but we're showing some of the top strategies and tips that PPC advertisers and PPC agencies are using.

Below we have listed some URLs for the major PPC advertising networks.

8 PPC trends 2019:

1 – Shopping Ads and Product Ads

Shopping ads and product ads are hugely popular and have grown tremendously in 2018. With the growth of Amazon Advertising, Google Product Ads (also known as Shopping Campaigns), Bing Product Ads, Facebook Collection Ads, and Pinterest Ads, there are more ways than ever to get your products in front of people. Additionally, dynamic retargeting continues to be a popular strategy.

2 – PPC Advertising Automation and Testing

Testing will always be an important part of PPC advertising, but automated smart bidding strategies and campaigns that optimize for conversions will continue to grow in importance to help advertisers maximize their budget and ROAS.

3 – Audience targeting and keyword targeting

Audience targeting is a big PPC trend, but keyword targeting is not going away and will continue to be popular.

4 – Visual Search PPC Ads

Ad formats like Google Hotel Ads will become more popular in other industries for various business products and services.

5 – Cross-channel tracking and attribution modeling

It's more important than ever to understand the impact of your ads and attribute them correctly. By using the Attribution Modeling report and tracking your campaigns across all channels, you can increase your revenue from PPC advertising.

6 – Local PPC Advertising Options

Local PPC advertising campaigns and ads have become more popular

7 – Video advertising for branding and conversions

8 – Different campaigns for your campaign goals

Helpful URLs for Pay-Per-Click Advertising Networks and Trends:

Amazon Ads Homepage: https://advertising.amazon.com/

Google Ads Homepage: https://ads.google.com/home/

Facebook Ads Homepage: https://www.facebook.com/business/ads

Facebook Ads Bidding Strategies: https://www.facebook.com/business/help/1619591734742116

Bing Ads Homepage: https://bingads.microsoft.com/

Smart bidding strategies for Bing Ads: https://help.bingads.microsoft.com/#apex/3/en/56786/1

LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads

Attribution modeling: https://support.google.com/analytics/answer/1662518?hlen

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