The 4 Ps of the marketing mix simplified
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Learn how product, price, promotion, and placement create an effective marketing mix. This easy-to-follow video uses humorous examples to illustrate different target markets. From the Paxton/Patterson Learning Systems Design and Marketing curriculum. For more information, visit https://www.paxtonpatterson.com/college-career-ready-labs.
©2017 Paxton/Patterson
Animation: Peter Deuschle
Voice-over: Peter Deuschle
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