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Creating a shared belief, leveraging belief drivers, and inspiring action can actually turn awareness into sales and build a movement. In a podcast episode, Jon Davids discusses the importance of a movement formula to turn every click into a sales opportunity. The formula consists of three key steps: a shared belief, belief drivers, and action.
Unifying Belief: The first step in the formula is to establish a belief that resonates with the target audience. This core belief is something that everyone can rally behind, or at least that believers can support. By identifying and articulating this belief, brands can create a sense of community and connection with their target audience.
Trust drivers: Trust drivers play a crucial role in building brand belief and credibility. These can include experts endorsing the brand, testimonials, reviews, rituals, and other elements that strengthen the connection between the brand and its audience. By using trust drivers effectively, brands can build trust and loyalty among their customers.
Action: The final step in the formula is to call to action. When audiences believe in the brand, get behind that belief, and have confidence in the movement, they are more likely to take action. This action can take a variety of forms, such as making a purchase, subscribing to a service, or promoting the brand. By making the action an obvious choice for audiences, brands can drive conversions and sustainable business growth.
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