The concept of subscriptions is not new. The subscription business model is present in our everyday lives, from the coffee subscription at your local library to the modern-day "Kindle Unlimited." But what makes the subscription business model so popular with customers and businesses alike? For customers, it's the convenience and personalization it offers, and for businesses, it's the predictability and sustainability. Watch this explainer video to learn more about the subscription business model.

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Chapter:

0:00 Introduction
0:27 What is the subscription business model
1:01 Why is a subscription business model important?
2:10 Finding the right pricing strategy for your subscription business

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