️ Become a smarter marketer by optimizing your content with AI tools using this free guide: https://clickhubspot.com/smk

/"Is putting everything on ROAS hindering your growth?"

Kipp and Kieran explore why relying solely on return on ad spend may not be the best decision for marketers seeking long-term success. Every marketer needs to understand the importance of building their own audience, recognizing the true impact of paid advertising, and navigating the complex world of marketing metrics.

Mentions
Get our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Return on Ad Spend (ROAS) https://blog.hubspot.com/marketing/return-on-ad-spend
LinkedIn post about Nike https://www.linkedin.com/posts/massimogiunco_nike-sneakers-digital-activity-7223265757982318593-P0xZ?utm_source=share&utm_medium=member_desktop

time stamp
00:00 Marketing: Focus on measuring the right metrics.
03:55 The responsibility of marketing in the Internet age.
09:38 Explaining how to measure marketing impact using incrementality models.
13:22 Measuring the impact of advertising campaigns through conversion studies.
14:33 Update the numbers regularly with a sophisticated incrementality model.
18:30 Nike has moved to a serve-and-retain marketing strategy.
23:32 Building your audience is critical to business growth.
24:49 New perspective on advertising metrics promoted.

We're on social media! Follow us to get daily marketing wisdom delivered straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thanks for tuning in to Marketing Against The Grain!

Don't forget to subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you like this show, please leave us a 5-star rating https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We greatly appreciate your support.

Host links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat

Marketing Against The Grain is a HubSpot Original Podcast // Presented by HubSpot Podcast Network // Produced by Darren Clarke.

About the show
Kipp Bodnar, CMO of HubSpot, and Kieran Flanagan, CMO of Zapier, lead you down the rabbit hole of marketing trends, growth tactics, and innovation. Along the way, you'll discover undiscovered strategies that will give you the edge for success. These aren't the typical regurgitated marketing tactics everyone uses from Twitter threads. These are new methods with an unfiltered examination of successful, new ideas.

Please take the opportunity to connect with your friends and family and share this video with them if you find it useful.