Watch the full video here: https://www.youtube.com/watch?v=IO7mTYINFNg&t=2s

️ Get your free book “How to Win Customers with Google Ads” delivered to your home. Visit https://howtowincustomers.com

Increase your Google Ads success: Avoid these 7 budget mistakes!
To achieve optimal results, it's crucial to manage your budget effectively in Google Ads. Here are seven common mistakes to avoid to maximize your ROI and drive business growth.

1. Ignore conversion tracking: #PPC #DigitalMarketing
Without proper conversion tracking, you won't know which keywords and ads are driving valuable actions on your website. Plan your budget to set up and improve conversion tracking to accurately measure performance and optimize for better results.

2. Underestimating bidding strategies: #PPCStrategy #BidManagement
Setting bids that are too low can limit your ad's visibility and hurt your ability to compete effectively. Learn about competitive bidding strategies and adjust your bids based on keyword performance to ensure your ads appear in the best positions and generate clicks.

3. Neglecting ad scheduling: #AdScheduling #CampaignOptimization
Not all hours and days are created equal in terms of conversion potential. Use ad scheduling to adjust your budget allocation to the times when your audience is most active and most likely to convert, maximizing the efficiency of your ad spend.

4. Ignore quality score: #QualityScore #PPCTips
Quality Score directly impacts your ad's performance and cost-effectiveness. Improve your Quality Score by optimizing ad relevance, landing pages, and keyword selection. Spend your budget on improving Quality Score metrics to get better ad positions at a lower cost.

5. Skip ad testing: #AdTesting #ABTesting
Static ads can become boring over time. Use your budget to test different ad variations to find out which messages resonate best with your audience. Continuously optimize your ads based on the test results to improve click-through rates and conversions.

6. Missed remarketing opportunities: #Remarketing #DigitalStrategy
Remarketing allows you to re-engage users who have shown interest in your products or services, often resulting in higher conversion rates. Use a portion of your budget for remarketing campaigns to stay top of mind with potential customers and encourage repeat visits.

7. Lack of regular budget reviews: #BudgetManagement #DigitalAdvertising
With Google Ads, the "set it and forget it" approach doesn't work. Schedule regular budget reviews to analyze performance metrics, adjust budgets based on data insights, and stay competitive in your advertising efforts.

▬ USEFUL LINKS ▬▬▬▬▬▬▬▬▬

Your free Google Ads checklist and guide
https://www.ajaydhunna.com/googleguide

Need help with Google Ads? Click the link below to schedule a chat
https://calendly.com/ajaydhunna/talk

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▬ SOME GOOD VIDEOS ABOUT GOOGLE ADS ▬▬▬▬▬▬▬▬▬▬
Optimizing your Google Ads: https://youtu.be/iFBvWWV1UsA
Writing great ads for Google Ads: https://youtu.be/8Y5UDvtVpN0
Prevent fraudulent clicks in Google Ads https://youtu.be/Mxp2XT-ikfg
Create a Google Ads campaign in just 15 minutes: https://youtu.be/LEg3k657hVY
How much does Google Ads cost: https://youtu.be/QbxfEELWrOM

Thank you for watching
Ajay Dhunna
Google Ads / PPC Expert

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