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Key account management is about building strong relationships with your customers. You need to know the right people if you want to make decisions, approve budgets and take action and be a long-term supplier. No relationships means no customer growth, no retention and no results.
Make building and maintaining customer relationships a top priority. I promise, if you do that, everything else will fall into place.
CHAPTER:
00:00 Introduction
01:52 Basic rules for building relationships
02:37 10 tips to become a trusted advisor
04:30 How to advise customers
06:15 Step 1: Define customer relationship goals
06:51 Step 2: Create a relationship map
07:47 Getting started with relationship mapping
10:07 Relationship card process
10:45 How to use BuyerAssist to create relationship maps
12:57 Step 3: Create a contact plan to maintain customer relationships
13:41 Step 4: Make sure you contact your customer.
14:10 Step 5: Think about how you can improve engagement
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Don't forget to check out BuyerAssist, the enterprise sales platform that makes it easy to build and maintain relationships with your customers.
Read their guide to relationship mapping and get your free relationship mapping Excel template at https://www.buyerassist.io/relationship-maps/
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“The Trusted Advisor” is one of my favorite books on how to gain the trust and confidence of your clients. You can get a copy on Amazon here: https://amzn.to/3DijUjj
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THE KAM CLUB https://amtip.co/kamclub/
The KAM Club is my private learning community dedicated to helping busy Key Account Managers get results. There you will find coaching, training, tools, templates and a connected community. Everything you need to increase your customer revenue, reduce customer churn and enjoy a successful career in Key Account Management.
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If you want to support my mission of creating content on YouTube but aren't ready to dive into one of my programs, why not buy me a coffee? I'm so glad you like my videos and find them useful. I want to keep creating, so I can use the caffeine!
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️ MY BLOG https://amtip.co/blog/
Dozens of articles on every aspect of key account management. Find advice on account growth, customer retention, relationship building, careers, technology and more.
ONE STEP AHEAD NEWSLETTER https://amtip.co/newsletter
A weekly newsletter guaranteed to give you actionable tips that increase sales and customer loyalty. No spam, just high-quality insights on careers, business trends and productivity from across the web – delivered straight to your inbox.
️ THE KAM CLUB PODCAST https://tkcpodcast.com
A new podcast for Key Account Managers. Each week we discuss practical tools, tips, tactics and advice on how to build a successful career in Key Account Management and make a name for yourself. Available on all major podcast platforms.
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LOOKING FOR A GIFT (FOR YOURSELF OR SOMEONE ELSE)
I've put together a list of the best gifts for the professional in your life who has everything. I've also compiled some of my favorite books on business and professional development. Check out the list on Amazon at https://www.amazon.com/shop/accountmanagertipsbywarwickbrown
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CONNECT WITH ME
LinkedIn: https://linkedin.com/in/warwickabrown
TikTok: https://www.tiktok.com/@warwickabrown
Twitter: https://twitter.com/warwickabrown
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CHAT WITH ME https://amtip.co/chat
I'm a Key Account Management Evangelist, developing simple systems to help busy Key Account Managers get better results. I offer coaching, training and consulting, so why not have a no-obligation chat and find out more about how I can help you?
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#amtips #keyaccountmanagement
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