Step 1: Develop a marketplace idea

Step 1: Develop a marketplace idea

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Step 1: Develop a marketplace idea
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The first step on the way to a marketplace is developing an idea. In this video you will learn what makes a great marketplace idea and, most importantly, where to find one.

Chapter
00:26 Developing a marketplace idea
01:29 Find the right market for your marketplace
01:44 Total available market
02:45 High market fragmentation
03:45 Frequency of use
04:36 Where can I find marketplace ideas?
08:45 Conclusion

The full course and a quiz can be found at https://www.sharetribe.com/academy/marketplace-video-course/

Sources and further reading
Cristóbal Gracia: How to come up with a marketplace idea. https://www.sharetribe.com/academy/how-to-come-up-with-a-great-marketplace-idea/
Sam Altman: Startup Playbook. https://playbook.samaltman.com/
Angela Tran, Max Webster & Boris Wertz: A Guide to Marketplaces (Third Edition). https://versionone.vc/marketplaces-guide-ed3/
Craigslist Unbundling – $8.87 billion raised by startups so far. https://www.cbinsights.com/research/craigslist-unbundling/
Bill Gurley: All Markets Are Not Created Equal: 10 Factors to Consider When Evaluating Digital Marketplaces. https://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/
Dave Gooden: How Airbnb became a billion dollar company. https://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/

Other resources
Two-sided: Focus on a problem you have experienced yourself – James Younger (TempStars). https://www.sharetribe.com/twosided/s2e03-focus-problem-experienced-yourself-james-younger-tempstars/
Two-Sided: How to Start a Marketplace in an Industry You Know Nothing About – Emmanuel Nataf (Reedsy). https://www.sharetribe.com/twosided/marketplace-unknown-industry-emmanuel-nataf-reedsy/
Two-sided: Growing a Marketplace Through Perseverance – Trisha Bantigue (Queenly). https://www.sharetribe.com/twosided/s2e10-marketplace-growth-through-perseverance-trisha-bantigue-queenly/

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